As seniors embark on the journey of selecting a retirement living village or land lease community, they seek a wealth of information to shape their decisions. Recognising the diverse array of content types that resonate with seniors and their loved ones is crucial. Here are a few noteworthy content formats to experiment with: 📚 1. …
Our goal is to empower seniors to make informed decisions as they navigate the journey of choosing a retirement living or land lease community. We can instil confidence and trust by consistently delivering essential content to both seniors and their loved ones at every step of their decision-making process. Seniors often seek information on: But …
Deliver essential content to seniors for informed decision making Read More »
It was a privilege to attend the Property Council of Australia’s Property Congress on the Gold Coast this week. One of the sessions on Tuesday was titled A ‘Green & Gold’ decade for Australia. It was a discussion regarding the Brisbane Olympic and Paralympics Games being 10 years out and what can we learn from past …
Thinking like an Olympic and Paralympic Games Organiser when building communities Read More »
Last week I attended The Leaders Summit Master Class on New Communities hosted by Chris Baynes and the DCM Group. I enjoyed the opportunity to listen to a broad range of speakers across development, architecture, research, sales, technology, customer service, funds management and marketing. Chris Baynes opened the day speaking about three important C’s shaping …
Retirement Living and Aged Care. It’s about the three C’s Read More »
Like many Melbournians living through Stage-4 lockdown, I am scrolling through news and social media for Covid-19 updates to be reassured the drastic measures in place are working. Covid-19 has me thinking about how we need to change our communication patterns with customers. The recent work I have completed for property clients has confirmed a …
Are you speaking to your customers often enough during Covid-19? Read More »
We are heading into our third month of the extraordinary Covid-19 pandemic. There is still a mountain to climb with unemployment to peak, consumer confidence falling, banks tightening lending and a property market to bottom out. With sales and enquiry dropping, nurturing customers through this period is critical to a project’s success. It can alleviate …
Covid-19: 5 ideas for maintaining customer confidence Read More »
In property marketing, we are searching for new and innovative ways of maintaining enquiry levels and achieving sales conversions during softer market conditions. Marketing and business planning will always give us a chance to review and then plan for the next 6 to 12 months. But with these immediate challenges, it is also important to …
8 marketing tips during a cooler property market Read More »
With the evolution of CRMs, marketing automation, eDMs, direct texts, online assets and digital networks, a property communication strategy can be tailored to a customer’s purchasing journey, supporting their purchase triggers and helping counteract their purchase barriers. A great property communication strategy can be the competitive difference for sales and ongoing referral and loyalty sales. …
A property marketing plan incorporates similar fundamentals and structure whether it is a plan for a land, townhouse, apartment or a retirement living project. A great marketing plan will have buy-in and contain insights from the entire project team with the marketer ultimately creating and driving it. The plan documents how the marketer, with the assistance …
7 best practices for a great property marketing plan Read More »
In property development, signage is often a leading marketing source of enquiry. Whether property development signage is the primary source of enquiry or acting as a reinforcement for another source is often debatable. Nevertheless, signage is an integral marketing channel for residential, commercial and retirement living projects. Signage is frequently the topic of discussion within …
10 things to consider for a property development signage strategy Read More »
