Our goal is to empower seniors to make informed decisions as they navigate the journey of choosing a retirement living or land lease community. We can instil confidence and trust by consistently delivering essential content to both seniors and their loved ones at every step of their decision-making process.
Seniors often seek information on:
- Independent living vs. aged care differences
- Retirement living vs. land lease distinctions
- Costs (Ingoing, ongoing, outgoing, including DMF)
- Pension considerations and financial security
- Contract types and sales processes
- Safety and security
- Accommodation options
- Community amenities
- Health and wellbeing services
- Social calendars
- Advisory types, services, and resources
But is this an exhaustive list? We can gain a deeper understanding of their decision-making process and the information they need by implementing some effective research tactics:
- Analyse your CRM to gain quantitative insights
- Speak directly with residents and gather their firsthand experiences
- Reach out to senior community groups or conduct focus group research
- Tap into the knowledge and expertise of your sales and operational teams
- Leverage industry research to uncover valuable broad insights
Create research driven insights and deliver essential content for seniors. Reach out if you need a helping hand. mike@matissecommunications.com.au or 0419 246 224.